[ 06 · case ]
casalda
a labor migrant housing company
[ the problem ]
labor migrants renting through agencies felt like a transaction, not a home.
[ the insight ]
people need to feel safe and looked after where they live, especially when far from home.
[ the solution ]
the rebrand of staff housing solutions to casalda, under one promise: your home, our care. professional reliability paired with care you can actually see, down to printed check-up cards in every room.
01discover
research into how labor migrants actually experience renting through an agency: a transaction, not a home. that finding set the direction for everything after.
02embody
turned the finding into one promise: your home, our care. reliability you can lean on, care you can see.
03define
the strategic foundation: involved, trustworthy, service-oriented, secure. the values the rest of the rebrand builds on.
04build
the name casalda and the brandbook, then a new website, e-mail marketing, social content and printed check-up cards in every room. conversions went up 500%.
[ the result ]a 500% increase in website conversions. proof that people respond when they feel genuinely cared for.execution: website · e-mail marketing · social content
